goATC’s Piper Aztec 4X-CIB in flight over the coastline

Brand Identity
& Website

  • BRAND IDENTITY
  • WEB
  • SOCIAL

Context:goATC - an advanced aviation training centre in Israel: multi-engine training, pilot-for-a-day flights and a flying club, all around one twin-engine Piper Aztec, 4X-CIB.

Role:Brand & visual designer - logo and sub-brand system, palette & type, graphic language, icons, photography direction, website and social.

FREELANCE · 2026

Visit go-atc.co.il

Identity

Angle diagram of the mark: 25° take-off angle, 40° cut, 29° triangle and 9.5° tail, with Hebrew annotations

Tarmac

#1E1E1E

GROUND · 45%

White

#FFFFFF

SPACE · 33%

Runway

#00A637

flyATC · 12%

Sky

#81BDDC

learnATC · 6%

BEACON

#FFED9A

clubATC

GOLD

#F2BC00

BEACON ON LIGHT

עולם חדש של תעופהA new world of flight.

אב Aa


Rubik

DISPLAY · HEADLINES


Assistant

BODY · LONG READING


IBM Plex Mono

DATA · CODES · FIGURES

Sub-brands

One aircraft, three offers: flyATC, learnATC and clubATC - each led by its own colour.

flyATC, learnATC and clubATC logos on tarmac bands
The flyATC mobile site on a phone over a cockpit photo

Website

Social

learnATC post: multi-engine training, cockpit photo
flyATC post: pilot for a day, aircraft over the coast
clubATC post: twin-engine flying club, aircraft on the apron
goATC mood post: a flight experience at its peak

Photography

Air-to-air: 4X-CIB over the coastline
Pilot standing on the wing of 4X-CIB on the runway
Wide cockpit view during take-off roll