XCCENT
Festival Identity

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Context:XCCENT - a festival of foreign-language films in Tel Aviv: films about language, accent and cultural clash.

Role:Concept, identity & full visual system - self-initiated.

CONCEPT PROJECT · BEZALEL ACADEMY, JERUSALEM · 2019

Films about accent and cultural clash
so the identity refuses a single script

The XCCENT logo system - lockups on navy, cyan and white grounds
The XCCENT logo lighting up out of the letter texture

The letters are the material
a crowd of five alphabets that the logo is cut from

The XCCENT launch poster in a street lightbox
An XCCENT letter-pattern tote bag on the street

Every film carries its accent
a stamp for the language it is spoken in

At the event, one ticket per screening,
and the stamps lead the way to the hall

XCCENT wayfinding sign in a cinema lobby
The XCCENT festival programme

Out of the hall, the letter crowd
travels with the audience

An XCCENT popcorn cup in the cinema hall
XCCENT stickers on a laptop