Context:XCCENT - a festival of foreign-language films in Tel Aviv: films about language, accent and cultural clash.
Role:Concept, identity & full visual system - self-initiated.
Films about accent and cultural clash
so the identity refuses a single script
The letters are the material
a crowd of five alphabets that the logo is cut from
Every film carries its accent
a stamp for the language it is spoken in
At the event, one ticket per screening,
and the stamps lead the way to the hall
Out of the hall, the letter crowd
travels with the audience