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Brand Refresh
& Campaigns

  • BRAND IDENTITY
  • CAMPAIGNS
  • MOTION

Context:Papaya Global, a global payroll & payments platform, refreshed its brand ahead of a 2025 Super Bowl campaign.

Role:Visual designer - illustration style, marketing layouts and motion graphics.

WITH AMIT TZEMACH (DESIGN LEAD) · HADAR LEVY (MOTION) · PAPAYA BRAND TEAM · 2025

Visit papayaglobal.com

Illustration

A glassy 3D and UI-scene language in Papaya red, built from real product pieces.

Expense AI card: average balance chart with a glass sparkle badge
Global map illustration with country headcount chips
Payroll API scene: code panel with contractor payment cards

Website

Papaya homepagePapaya Workforce OS pagePapaya Payments pagePapaya Expense AI page
Papaya Clients’ love page
Papaya case study page
Papaya Pricing page
Papaya Partners page
Papaya EOR page
Papaya Contact page

2024 revamp

Banner set: Fraudsters are getting smarter; Paying salaries overseas? Make it seamless; Is your technology designed to pay workers abroad?
GLOBAL PAYROLL
PAYSLIPS
FRAUD CHECK

Super Bowl

Big Game campaign - one mark in four colourways, the ad, social and merch.

Big Game ad end card: Knock down the numbers - Papaya Global